The Dollar Trumps Jesus

Sometimes you just have to chuckle at groups like the American Family Association.  The AFA is all in a tizzy because their favorite store in not only selling Brokeback Mountain, they are prominently displaying pictures of stars Heath Ledger and Jake Gyllenhaal.  Of course, you know what this means, don’t you?  Wal-Mart is promoting the hated gay agenda and lifestytle.  What’s the AFA’s reason?  Well, according to them Brokeback Mountain was not even a hit film, so of course Wal-Mart’s only reasoning for selling the movie is to promote homosexuality.  But is this true?  Well, according to Box Office Mojo, Brokeback earned more than $80 million in the US, more than $170 million worldwide, and will most likely add another $80+ million in DVD sales.  For a film that cost $14 million to make, that’s a hit by anyone’s standard, so Wal-Mart would be foolish to not sell it.  As they’ve proven to the AFA, the almight dollar trumps the Almighty.