A Great Idea
As much as I hate to give credit to any company owned by Rupert Murdoch I have to say I like what MyNetwork TV is putting together. Comprised of stations left out of the UPN and WB merger into the also poorly named CW, MyNetwork will feature two scripted dramas running five nights a week over a 13-week period. Once they’re done, a new set of shows will begin. One of the biggest annoyances with network television these days is the weeks and weeks of repeats. I mean, you’re barely into the new season when the networks start airing repeats? The problem with television these days is that the networks cater to the sweeps periods. They save all their original programming, for the most part, to air during February, May, and November sweeps periods. The rest of the time they air repeats, or they air nothing at all. VERY annoying. What would be great is if the networks would go to a divided season airing 20-22 new episodes from September through December and then airing a different set of new episodes from January through May. Part of the reason, I think, that 24 does so well is that all 24 episodes air from January through May. Non-stop, no repeats. Yeah, there may be pre-emptions due to special programming but that last a week maybe two and then you’re back into original programming. Lost is a prime example of a show that "lost" steam because ABC aired nearly two months worth of repeats between original programming in February and late April/early May. Even more annoying are those retrospective clips shows the networks feel obliged to so we can catch up from being away from the show for so long. How much more successful would shows like Alias or Commander in Chief be if they had aired non-stop over a three to four month period instead of taking three months off? Now, this doesn’t mean MyNetwork will succeed in getting people to watch glorified soap operas over a five-night period, but with DVRs in most homes these days they are sure to get viewers.